This guide will show you how to use Similarvideo to replicate successful social media KOL/KOC strategies and create high-ROI ad videos.
Step 1: Identify Successful KOLs/KOCs on Social Media
Find influential creators who have demonstrated success in selling products on social media. Review their engagement rates (likes, comments, shares) and sales-driven content to ensure they are effective at selling. And try to download the video as the “MP4” on your computer.
Step 2: Clone the Voice and Image of Successful Influencers
Replicate the voice and the image of the KOLs/KOCs. Then open Similarvideo to import it for creating a new spokesman avatar for your brand.
Step 3: Download High-ROI Videos from Meta
Use Meta Ads Library (Facebook) to find competitors in your industry who are running successful ads. Filter by video ads that have high engagement or comments. Then download the high-performing videos that share similar product categories.
Step 4: Import Meta Videos into Similarvideo
Open Similarvideo and select “Create a Similar Video”.
Upload the high-ROI videos you downloaded from Meta and your own brand name.
Step 5: Upload Your Product Media
To ensure fast loading, please keep your video size between 10MB and 100MB. If you're using an iPhone, you can control the video size by adjusting the video quality to a resolution lower than 1080p.
To do this, tap the quick switch in the upper-right corner to toggle the HD settings, or refer to this guide for more details.
Step 6: Use Similarvideo to Rewrite Trending Scripts
Now Similarvideo automatically rewrite trending scripts to align with your product.
Step 7: Choose Your Video Style
In Similarvideo, choose a sticker style that aligns with the tone and aesthetic of your video. Here, we choose Celebrity Sticker and the avatar we just created.
Step 8: Edit Your Video
Now, you can review your video. If you need lip-syncing, you can select the button “Need lip-syncing”. Click “Edit in timeline”, you can add more important sales information that encourages action.
From here, you can add the price, purchase prompts, or discount information on your video.
Step 9: Export and Publish Your Video
Once you’re satisfied with your video’s style, script, and messaging, export the video in high-quality format. Upload the final video to TikTok, Facebook, or Instagram, depending on your target platform.
By following this step-by-step process, you can effectively use Similarvideo to create compelling ads that replicate successful influencer strategies, use high-performing competitor content, and integrate automated video rewriting. This approach will help you boost your ad performance and achieve a higher ROI.